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The 3rd Western MA Film and Media Exchange will be a day of workshops and panels to de-mystify the process and enable our smaller businesses to become “video literate.” Attendees will learn about the process of making videos and how to use video to tell their story. The workshops will cover a variety of topics including: an explanation of the production process, how to write a creative brief (what’s the message of your video), how to make a video to fit your budget, and how to use video effectively in social media and marketing efforts. Workshops will be led by area filmmakers and video professionals, who will share their expertise and answer specific questions from attendees. Mayor Domenic Sarno will open the day’s events in the morning.
Keynote speaker, Michael Hoffman is the CEO of See3 Communications, a digital marketing agency for nonprofits based in Chicago. He is a leading authority on online video for nonprofits and a long-time consultant to nonprofit leaders on digital fundraising, advocacy and community engagement strategies. Hoffman founded See3 to bring together his belief in the power of the web and his passion and experience with nonprofit fundraising, advocacy, and education. He works closely with organizations such as Make-A-Wish, Alzheimer’s Foundation, TripAdvisor Foundation, UJA Federation New York and many others. He is a frequent blogger and tweeter on nonprofit marketing and is an internationally sought-after speaker on topics such as online cause marketing, web video, and social media for social change.
The Exchange includes breakfast, lunch and will culminate with a networking cocktail party.
Sponsors to date include Baystate Health, Massachusetts Cultural Council, The Economic Development Council of Western MA, Mass Live, WGBY Public Television for Western New England, New England Public Radio, The Westfield News Group, Mark G. Auerbach Public Relations, Maureen Sullivan Media Group, Imagine Magazine and Jx2 Productions.